Newly Rebranded Clarksville Florist Expands its Wedding Services in Arkansas
Erin Wilson of Erin Wilson Photography teamed up Gina Taverner, 12-year flower biz pro and the owner of Vase and Vine, to help with the rebranding process. Wilson says Taverner had the vision but hired Wilson to help her fine-tune the planning and direction.
"They knew the first and most important part was to change the name of their business as it was originally named after the town they are located in," Wilson says. "They didn't want to be solely known for doing flowers in their town because they love designing wedding flowers for brides all over the state of Arkansas. The name was something that Gina had her heart set on for many years."
Together, Wilson and Taverner found Vase and Vine's ideal style by creating design and mood boards, choosing fonts and logos and thinking out a vision for their dream wedding couples. In addition to a brand revamp, the store also got a makeover. Now, the space has studio workshop space for having customers design their own arrangements and seasonal items.
"We're still finishing up a few more streamline processes from the inside," Wilson says. "But Gina has already booked so many beautiful weddings this year because of the re-brand and it's been an exciting time for them."