Brides, this is a summer sale you don't want to miss!

From Saturday, July 7, through Saturday, Aug. 4, Low's Bridal & Formal in Brinkley, Ark. is marking down amazing gowns for its semi-annual 1/2 price sale. The store is famous for this twice-yearly event, when every line carried in the store goes on sale (think Mori LeeMaggie Sottero and Enzoani).

But, brides, it's urgent that you call and make an appointment for sometime before the 4th ASAP; appointment times book up fast during this sale.

Before you go, be sure to read our 11 tips for choosing the right wedding dress for you and see our 25 favorite gowns so far this year! OR go peruse our Bridal Fashion board on Pinterest to get inspired!

Low's is located at 127 W. Cedar Street in Brinkley. Call (870) 734-3422 to book an appointment, or for more information.