Highlighted by a sheer-illusion back and neckline, the champagne-colored Allure Bridal gown features a slight cap sleeve, gauzy English net skirt and lace appliqué. Gown, veil and earrings are available at Low’s Bridal & Formal, Brinkley.

Get ready, get set, shop! The shopping is about to be nuts (aka incredible).

Low’s Bridal & Formal is hosting it’s semiannual half-price sale on July 6-30. We know what you’re thinking. No, you didn’t misread that. No, it’s not a typo. For a little under a month, you will get your pick of more than 1,000 gowns that will be half their original price.

You can freak out now.

So go ahead and make plans to check out this giant sale at Low’s Bridal & Formal, located at 127 W. Cedar St. in Brinkley. To schedule your appointment today (and you should), call (870) 734-3244.

For updates on all things Low’s, follow the shop on Facebook

Happy shopping!