Blog

Aug
8

See Why Butterflies Are One of the Hottest New Wedding Trends

Whitney Bower Imaging

It’s wedding season, which means an abundance of bouquets and centerpieces — and where there are blooms, there are butterflies! These ethereal creatures are a hot new wedding trend for 2019. Here are a few dreamy ways we’ve seen them used in Arkansas so far.

1. Wedding Invitations Take Flight

Erin Wilson Photography and Films

Gilded butterflies perch delicately atop the wedding stationery of bride Peyton Barnes — a charming touch by Anne-Claire Allen Planning & Design.
Photography by Erin Wilson Photography and Films. • Invitations by Hobart Print Studio. • Florals by Vase & Vine.


2. Monarchs & Monograms

Jason Masters

Fine china, monogrammed linens and delicately painted butterflies make a table fit for royalty (see more at Tablescapes: Southern Chic!). Shop Tipton & Hurst for individual pieces or have their wedding team design a reception like this for you.
Photography by Jason Masters.


3. The Most Fantastical Wedding Cake We’ve Ever Seen

Whitney Bower Imaging

Our jaws hit the floor upon beholding this bold butterfly confection created by Art Is In Cakes for the wedding of Megan & Bryan Logan in Star City.
Photography by Whitney Bower Imaging.


4. Something Out of a Fairytale

Jason Masters

Whimsical florals transport us to a dreamy garden wedding. This magical floral design and tablescape vision was crafted by PIGMINT Floral Studio in Fayetteville (see more at Tablescapes: Whimsical Garden!).
Photography by Jason Masters.

Aug
8

Kendyl + Mark's Intimate Garden Wedding at Moss Mountain Farm

Kati Mallory Photo & Design

Midland, Texas native Kendyl Washburn and Mark Miedema of Denver said their I dos on Sept. 8, 2018, among the sprawling gardens at Moss Mountain Farm. Their intimate wedding of 60 guests was a natural extension of the farm's already gorgeous setting. Using a color palette of cream, white, green and blush, the couple wanted their wedding colors to blend in with the nature at Moss Mountain. 

Once they settled on their venue, the planning team at Moss Mountain Farm got to work and made Kendyl and Mark's planning experience a breeze. 

"After you have been to Moss Mountain, it is impossible to consider getting married anywhere else as it is gorgeous," Kendyl says. "Mark and I both loved the location and knew it would be perfect for the small wedding we desired."

Read on to see more from Kendyl and Mark's lovely garden wedding.

Kati Mallory Photo & Design

On their invitations: "Jessie Fuchs is a friend of mine from college who recently had started a custom fine art invitation business and she custom-designed our invitations and wedding programs. She visited Moss Mountain Farm and designed our stationery using watercolors to go along with the garden feel. This detail is still one of my favorites from our wedding!"

Kati Mallory Photo & Design

Kati Mallory Photo & Design

On her lovely gown: "My wedding dress was from BHLDN. After getting engaged in Chicago, I called their store to ask if they had any last minute openings to try on wedding dresses. The dress I chose was my favorite from the very beginning and after trying it on that day I did not shop for any other dresses as I knew it was the one!"

Kati Mallory Photo & Design

Kati Mallory Photo & Design

Kati Mallory Photo & Design

On flower girl and ring bearer fashion: "My daughter, Sloane, and Mark’s niece were our flower girls. Mark’s nephew was our ring bearer. Their dresses and outfits were purchased from J Crew. The girls had ivory dresses with a simple bow on the back. They were supposed to wear flower crowns, but refused ha! The ring bearer was dressed in a white button up and suit pants that matched Mark. I loved the clean, classic style of their wardrobes."

Kati Mallory Photo & Design

Kati Mallory Photo & Design

Kati Mallory Photo & Design

Kati Mallory Photo & Design

On wedding day snafus: "It did start lightly raining right before our wedding ceremony, but we were prepared for this possibility and adjusted accordingly. Kati Mallory did a fantastic job and you would never be able to tell by looking
at her pictures that it rained!"

Kati Mallory Photo & Design

Kati Mallory Photo & Design

Kati Mallory Photo & Design

On the florals: "We used Cabbage Rose Florist for all of our wedding floral needs and I can’t speak highly enough about them. I gave them my vision for our floral and they went above and beyond my expectations — just see
pictures for proof!"

Kati Mallory Photo & Design

Kati Mallory Photo & Design

On the couple's reception style: "We desired an intimate wedding/reception and loved the venue of Moss Mountain for this reason. We had a sit-down dinner in Grange Hall with our closest friends and family. I could not imagine anything more perfect for Mark and me!"

Kati Mallory Photo & Design

Kati Mallory Photo & Design

Kati Mallory Photo & Design

Kati Mallory Photo & Design

Kati Mallory Photo & Design

Kati Mallory Photo & Design

The Details

Photography: Kati Mallory Photo & Design
Planning: Moss Mountain Farm, Roland
Florist: Cabbage Rose, Little Rock
Rentals: Hank’s Event Rentals, Little Rock
Lighting: Central Arkansas Entertainment, Little Rock
Caterer and drinks service: Cathead's Catering, Little Rock
Ceremony music: Rob Moore & Tyndall Jackson
Invitations: Jessie Russell Fuchs
Wedding dress: BHLDN
Groom’s attire: J. Crew
Jeweler: Sissy’s Log Cabin
Hair: Emily Ramey with Pout, Little Rock
Makeup: Anne McPherson with Pout, Little Rock

Aug
8

Annual SEG Fall Bridal Expo Heading to Jonesboro

Jason Masters

Change into “Daphne” by Modern Trousseau after the ceremony for the perfect reception dress (or wear it the night before at the rehearsal). Its vintage lace long-sleeves and short hemline are the perfect mix of old and new; available at She Said Yes Bridal, Rogers.

Bracelets from Smith Caldwell, Benton & Indigo, Little Rock.

Groom wears a classic gray ensemble from Paul Morrell Formalwear, Little Rock.

Custom wedding cake created by The Flavor Station, Searcy. Cake serving set from Confetti’s Party Rental Company, Little Rock.

 

If you’re like us, you’re always on the lookout for new wedding ideas and inspiration, and sometimes you need a little hands-on experience to get the creative juices flowing.

Well, good news! The annual Steiner Event Group’s Fall Bridal Expo is coming to Jonesboro on Sunday, Sept. 15, from 12-4 p.m. in the Cooper Alumni Center at ASU.

There will everything from tuxes to DJs, and honeymoons to cosmetics. There will even be a grand prize drawing for a thousand dollar shopping spree from Dillard’s. 

So grab your beloved and stop by the SEG Fall Bridal Expo to have your cake and eat it, too! Literally! Brides that pre-register get in free and everyone coming with them will receive the $10 advance ticket price. Check out the SEG website for more information on where to get them.

Aug
5

Hot Springs Wedding & Honeymoon Guide: The Best Vendors and Venues in Spa City

Melissa Albey Photography

A five-tier wedding cake from Ambrosia Bakery sits astride a floral arrangement from Kelly Efird Flower Events at the Arlington Resort Hotel & Spa.

Reliable and respected wedding professionals for your Hot Springs area ceremonies, receptions, rehearsal dinners and more.

Beauty & Spas

Arlington Beauty & Facial Salon
239 Central Ave., Hot Springs
ArlingtonHotel.com | (501) 623-7771

This salon and spa is located inside the historic Arlington Resort Hotel & Spa. In addition to traditional spa services, a variety of skin and body treatments ranging from facials to full body wraps are available. The spa uses top-quality, professional products for hair and makeup services. SEE AD ON PAGE 8.


Turtle Cove Spa
994 Mountain Harbor Road, Mount Ida
TurtleCoveSpa.com | (870) 867-1220

Turtle Cove Spa offers Lake Ouachita’s only lakeside spa experience right here at Mountain Harbor. Surrounded by the crystal-infused waters of Lake Ouachita, you’ll find a wide array of spa treatments, including massages, facials, body treatments, crystal energy work and holistic therapies — everything you could want for luxury spa vacations. Turtle Cove Spa was named 2018’s “Best Spa in Arkansas” and one of the top 40 spas in North America by Spa Finder magazine. SEE AD ON BACK COVER.


Whiplash Beauty + Company
4832 Central Ave., Suite E, Hot Springs
WhiplashBeauty.co | (501) 276-6239

Whiplash Beauty + Company has all of your on-site and salon beauty needs, specializing in bridal beauty, including airbrush and long-lasting makeup, event hair, tanning, nails, eyebrows, waxing and more. Feel confident in your wedding day look by letting Adrianne Brooks Woolley, owner of Whiplash Beauty, and her team customize the services and look of your dreams!

Cakes & Desserts

Ambrosia Bakery
307 Broadway, Hot Springs
AmbrosiaBakeryCo.com | (501) 525-4500

New location! Ambrosia Bakery is an award-winning, full-service bakery specializing in the design and creation of cakes for all occasions by one of the area’s most renowned decorating staffs. Specialty cupcakes are also available, as well as cookies, pastries, pies and more. SEE AD ON PAGE 15.


Taste of Eden Bakery
Hot Springs
TasteOfEdenBakery.com | (501) 321-0999

At Taste of Eden Bakery, we custom design and bake each cake to your specifications. We want to help you create the cake of your dreams. It’s our goal to provide our customers with a unique experience! SEE AD ON PAGE 17.

Catering

All About Catering / The Porterhouse Club
707 Central Ave., Hot Springs
ThePorterhouseHotSprings.com | (501) 617-3070

Catering services and two truly unique banquet facilities — the Martini Lounge and Billiards Room — are available for private functions. Ideal for rehearsal dinners and wedding receptions. Custom design a menu to fit your budget. Call Penny Gargano for more information. SEE AD ON PAGE 18.


C3 Custom Catering Company by Café 1217
1217 Malvern Ave., Hot Springs
Cafe1217HS@Gmail.com | (501) 318-1094

Our name says it all. C3 Custom Catering Company is the special events division of Café 1217. We specialize in all types and sizes of events tailored to your specific tastes, needs and desires. Please allow us the opportunity to transform your vision into reality. SEE AD ON PAGE 5.


Catering Temptations
3907 Central Ave., Suite G, Hot Springs
CateringTemptations.com | (501) 590-1635 & (501) 547-7094

At Catering Temptations you are assured delicious food, beautiful presentation and impeccable service. We will listen to your desires to help make them a reality. We offer a variety of catering packages so we can ensure your event is as special as you imagined. SEE AD ON PAGE 14.


Special Touch/Hot Springs Catering Co.
600 Main St., Suite N, Hot Springs
HotSpringsCateringCompany.com | (501) 620-4270

Special Touch Catering is central Arkansas’ most trusted full-service catering company with a reputation for diverse menu items and gracious hospitality. Special Touch features savory appetizers, a wide array of entrées and carving stations, as well as delightful desserts to fit any of your catering needs. Whether it’s a wedding, corporate event, anniversary or any special occasion, let Debbie Talley and her team create the perfect menu. SEE AD ON PAGE 18.


Taco Mama
1209 Malvern Ave., Hot Springs
TacoMama.net | (501) 624-6262

Chef/Proprietor Diana Bratton makes handmade Mexican food the old-fashioned way. Special attention to detail separates Taco Mama apart from many others in the state. Voted “Best Mexican in the State” by Arkansas Times in 2012-2017. Food truck catering and services available. SEE AD ON THIS PAGE.

Event/Wedding Planning

Capture the Moment Images & Events
CapturingMyEvent.com | (501) 625-3260

The royal red carpet treatment is what you can expect when working with Capture the Moment Images & Events. With more than 15 years in the wedding industry, CTM specializes in creating and filming fabulous events! We can help you plan your wedding from beginning to end, or we can simply make sure things run smoothly on the “day of.” We can also film and preserve your once-in-a-lifetime memories through videography. CTM can provide one service or both — whatever you need to make your day a success! Watch a sample, or check out our reviews at CapturingMyEvent.com. SEE AD ON PAGE 17.


Sailboat Weddings
SailboatWeddings.com | (501) 920-7627

Here to navigate you through the wedding planning process, Kaitie of Sailboat Weddings is your go-to gal for all things planning. Sailboat Weddings offers full, partial and month-of coordination. Mention this ad for a special discount. SEE AD ON PAGE 18.


Signature Events
| (501) 520-1976

Signature Events is Hot Springs’ premier event planning service. With 15 years of experience and a full-service rental department, coordinator Randi Slick has developed a reputation as one of the top event planners in the business. Get started planning the wedding of your dreams today with Signature Events, where “your happiness is our success.” SEE AD ON INSIDE FRONT COVER.

Florists

Flowers & Home
245 Cornerstone Blvd., Hot Springs, (501) 525-0444
20400 I-30 N., Benton, (501) 574-6110
FlowersAndHome.com

From small and intimate weddings to large floral events, the team at Flowers & Home believes all weddings are special. A bride wants a florist they can trust to bring their vision to life. Flowers & Home has a talented, award-winning design team to help make your special day oh-so perfect. SEE AD ON PAGE 16.


Kelly Efird Flower Events
918 Airport Road, Suite E, Hot Springs | (501) 617-5679

Specializing in custom floral design for weddings, parties and corporate events. From classic design to cutting-edge and outrageous, our goal is to make your dream day come to life. We are proud to be a certified member of AIFD. SEE AD ON PAGE 15.

Lodging

The Arlington Resort Hotel & Spa
239 Central Ave., Hot Springs
ArlingtonHotel.com | (501) 623-7771

In the heart of historic downtown Hot Springs National Park, the Arlington Resort Hotel & Spa has been an American treasure since 1875. With all the ambiance and hospitality of a traditional, grand old Southern hotel, the Arlington offers many amenities including outstanding restaurants and room service, Starbucks, Lobby Bar with weekend entertainment, a mountainside pool deck with hot tub, thermal mineral water, bathhouse and full-service salon/spa. SEE AD ON PAGE 8.


Hotel Hale
341 Central Ave., Hot Springs
HotelHale.com | (501) 760-9010

Hotel Hale is located on historic Bathhouse Row. Repurposed as a nine-room boutique hotel, it has two dining areas. Hotel Hale can accommodate groups up to 200, or it can serve as a private setting for small groups up to 41. Make your wedding or rehearsal dinner a historic event at Hotel Hale! SEE AD ON PAGE 7.


Hotel Hot Springs
305 Malvern Ave., Hot Springs | HotelHotSprings.org
Reservations@TheHotelHotSprings.com | (501) 623-6600

The Hotel Hot Springs at the convention center is one of Hot Springs’ newest destination hotels. This 14-story structure hosts scenic views high atop the Hot Springs Convention Center and Bank OZK Arena. The hotel’s centralized location is perfect for guests looking to experience historic Bathhouse Row, Oaklawn, Magic Springs: Arkansas Theme & Water Park or the galleries and shops in the area. A new fitness center and pool area will round out the amenities that today’s travelers demand.


Mountain Harbor Resort & Spa
994 Mountain Harbor Road, Mount Ida
MountainHarborResort.com | (870) 867-2191

Voted “Best Resort” in Arkansas and the winner of multiple awards including the TripAdvisor Certificate of Excellence, Mountain Harbor is a full-service resort offering a wide array of wedding and reception venues. The East Cove Pavilion is a 2,040-square-foot open-air, rustic pavilion surrounded by Lake Ouachita and the Ouachita National Forest. Near the East Cove Pavilion, the East Cove Conference Center boasts 2,700 sqare feet with intimate lake views, outdoor decks and a commercial kitchen. Located in Harbor North, Micah’s Point is the ideal location for an intimate Arkansas wedding for smaller groups. Micah’s Point features a rustic pavilion overlooking the lake to the west, perfect for viewing stunning sunsets or beautiful lake vistas anytime of the day. SEE AD ON THE BACK COVER.

Music

Rebecca Bingham -Bingham Music Agency
Hot Springs
BinghamMusicAgency@Gmail.com | (501) 318-8222

Live music commemorates nearly every historic event. Our professional musicians — strings, brass ensembles, vocalists — combine centuries of experience to create the perfect ambiance for your event. We perform a variety of styles — from Bach to the Beatles, traditional to trendy.

Photo Booths

Signature Events
| (501) 520-1976

Signature Events is Hot Springs’ premier event planning service. With 15 years of experience and a full-service rental department, coordinator Randi Slick has developed a reputation as one of the top event planners in the business. Get started planning the wedding of your dreams today with Signature Events, where “your happiness is our success.” SEE AD ON INSIDE FRONT COVER.

Photography

25 Mockingbird Photography
208 McAuley Court, Hot Springs
25MockingbirdPhotography.com | (501) 762-4736

Amber Nolen makes your wedding day photography fun and stress-free. She searches for organic moments as well as ways to help her clients look their best. Amber’s images are often simple, yet a complex blend of soul and technical skill. For clients of wedding, glamour or boudoir, Amber has the ability to make you look and feel amazing.


Art Photography by Sydney Rasch
Central Arkansas
ArtPhotographyBySydneyRasch.com | (501) 681-5253

Sydney is a classically trained photographer who specializes in weddings and elopements. She brings a fun experience along with her technical expertise, which includes a studio art degree from Hendrix College and more than five years of experience photographing more than 100 weddings. With an authentically bright and moody style, your wedding photos will be both artistic and timeless.


Brian G Wilson Photography
802 Central Ave., Suite 30, Hot Springs
BGWPhoto.com | (501) 538-0810

Award-winning editorial photographer Brian Wilson’s images prove that there’s no substitute for experience. A certified professional photographer with more than 100 five-star Google reviews, Brian strives for magazine-quality wedding photography, without relying on filters and gimmicks that will soon look dated. See his portfolio at BGWPhoto.com.

Rentals

Hot Springs Party & Event Rentals
| (501) 545-5117

Hot Springs Party & Event Rentals is a full-service rental company focused on creating beautiful events with quality products. We offer a complete line of chairs, tables, linens, dishware, dance floors, décor and more. Hot Springs Party & Event Rentals is your one-stop shop for all your rental needs. SEE AD ON PAGE 17.


Signature Events
| (501) 520-1976

Signature Events is Hot Springs’ premier event planning service. With 15 years of experience and a full-service rental department, coordinator Randi Slick has developed a reputation as one of the top event planners in the business. Get started planning the wedding of your dreams today with Signature Events, where “your happiness is our success.” SEE AD ON INSIDE FRONT COVER.

Resources

HotSpringsWeddingVendors.com
HotSpringsWeddingVendors.com

HotSpringsWeddingVendors.com is a website specifically designed to help brides and their families discover and connect with talented vendors in the Hot Springs area. With detailed vendor information, social media links and contact information, brides-to-be can browse through a list of categories and easily find the best wedding services in the area — all in one place. For more information, go to HotSpringsWeddingVendors.com. SEE AD ON PAGE 4.

Venues — Ceremonies, Receptions, Rehearsal Dinners & More

The Arlington Resort Hotel & Spa
239 Central Ave., Hot Springs
ArlingtonHotel.com | (501) 623-7771

The Crystal Ballroom, a beautiful and historic room, as well as the elegant Magnolia Room are favorites for weddings, receptions and dinners. The private Fountain Room, with the original stained glass skylight, is perfect for rehearsal dinners and bridal brunches. SEE AD ON PAGE 8.


The Barn at Lost Creek
1483 Lost Creek Road, Pearcy
BarnAtLostCreek.com | (501) 442-0040

The Barn at Lost Creek is the perfect place for your countryside wedding or event. We have the rustic chic atmosphere that will make your special occasion so much more memorable. If your occasion requires formal attire, you and your guests will be completely comfortable in our heated and cooled barn. With private dressing rooms, great bar, fabulous sound system and a 5,000-sqare-foot wedding garden, your special day will be perfect. SEE AD ON OPPOSITE PAGE.


Café 1217
1217 Malvern Ave., Hot Springs
Cafe1217HS@Gmail.com | (501) 318-1094

Our name says it all. C3 Custom Catering Company is the special events division of Café 1217. We specialize in all types and sizes of events tailored to your specific tastes, needs and desires. Please allow us the opportunity to transform your vision into reality. SEE AD ON PAGE 5.


Garvan Woodland Gardens
550 Arkridge Road, Hot Springs
GarvanGardens.org | (501) 262-9300

Garvan Woodland Gardens is one of Arkansas’ premier wedding venues. The 210-acre botanical garden offers customized wedding packages for every budget. Choose a formal ceremony in the spectacular Anthony Chapel or a “No Fuss, No Frills” service on the beautiful grounds. SEE AD ON PAGE 14.


Hamp Williams Building
510 Ouachita Ave., Hot Springs
HampWilliamsBuilding.com | (501) 624-2665

A lush, Southern garden courtyard; a ca. 1920 rustic beamed cooled and heated warehouse; a charming covered stone pavilion; and splashing water from a tiered fountain creates a timeless romantic memory. Hamp Williams Building nestled in the center of historic Hot Springs. SEE AD ON PAGE 12.


The Homestead at Williamson Estate
197 Orbit Road, Pearcy
WilliamsonHomestead.com | (501) 282-7900

Where elegance marries Southern charm. Our 4,200-SF heated and cooled event facility is versatile enough for formal and casual weddings and/or receptions. Highlights: bridal suite, groom’s quarters, indoor/outdoor options, caterer's room. Located 20 minutes from Garvan Gardens. SEE AD ON PAGE 18.


Hot Springs Country Club
101 Country Club Drive, Hot Springs
HotSpringsCC.com | (501) 623-4981, Ext. 4

The Hot Springs Country Club is a full-service venue for weddings, wedding receptions, rehearsal dinners, banquets, events and catering. The banquet staff at HSCC wants to ensure you have a relaxed and stress-free wedding day. Come see our beautiful banquet room with its wrap-around veranda overlooking our state-of-the-art golf course. When it comes to your wedding, our banquet coordinator works with you, taking care of all the details to make sure your day is perfect. Please contact us at (501) 623-4981, ext. 4 or email Banquets@HotSpringsCC.com. SEE AD ON PAGE 6.


Hotel Hale
341 Central Ave., Hot Springs
HotelHale.com | (501) 760-9010

Hotel Hale is located on historic Bathhouse Row. Repurposed as a nine-room boutique hotel, it has two dining areas. Hotel Hale can accommodate groups up to 200, or it can serve as a private setting for small groups up to 41. Make your wedding or rehearsal dinner a historic event at Hotel Hale! SEE AD ON PAGE 7.


Mountain Harbor Resort & Spa
994 Mountain Harbor Road, Mount Ida
MountainHarborResort.com | (870) 867-2191

Voted “Best Resort” in Arkansas and the winner of multiple awards including the TripAdvisor Certificate of Excellence, Mountain Harbor is a full-service resort offering a wide array of wedding and reception venues. The East Cove Pavilion is a 2,040-square-foot open-air, rustic pavilion surrounded by Lake Ouachita and the Ouachita National Forest. Near the East Cove Pavilion, the East Cove Conference Center boasts 2,700 square feet with intimate lake views, outdoor decks and a commercial kitchen. Located in Harbor North, Micah’s Point is the ideal location for an intimate Arkansas wedding for smaller groups. Micah’s Point features a rustic pavilion overlooking the lake to the west, perfect for viewing stunning sunsets or beautiful lake vistas anytime of the day. SEE AD ON THE BACK COVER.


The Porterhouse Club
707 Central Ave., Hot Springs
ThePorterhouseHotSprings.com | (501) 617-3070

Catering services and two truly unique banquet facilities — the Martini Lounge and Billiards Room — are available for private functions. Ideal for rehearsal dinners and wedding receptions. Custom design a menu to fit your budget. Call Penny Gargano for more information. SEE AD ON THIS PAGE.


Rolando’s Restaurante & Speakeasy
210 Central Ave., Hot Springs
RolandosRestaurante.com | (501) 318-6054

Rolando’s Restaurante & Speakeasy is an excellent choice for your next event. They have private dining, as well as an outdoor paradise. With excellent food and service, Rolando’s desire is to make your special event a true celebration. Call for reservations. SEE AD OPPOSITE PAGE.


The Warehouse
301 Broadway St., Hot Springs
PamsPartyRentals.com | (501) 538-0399

Hot Springs’ warehouse event venue is conveniently located in downtown Hot Springs, within walking distance to hotels. The 2,500 square feet of remodeled and upgraded event space comes with the use of The Warehouse's event tables and chairs, and boasts a sound system, ice machine and free Wi-Fi. Decoration services are also available. Bring in your own catering and beverages. SEE AD ON PAGE 16.

Videography

Capture the Moment Images & Events
CapturingMyEvent.com | (501) 625-3260

The royal red carpet treatment is what you can expect when working with Capture the Moment Images & Events. With more than 15 years in the wedding industry, CTM specializes in creating and filming fabulous events! We can help you plan your wedding from beginning to end, or we can simply make sure things run smoothly on the “day of.” We can also film and preserve your once-in-a-lifetime memories through videography. CTM can provide one service or both ­— whatever you need to make your day a success! Watch a sample, or check out our reviews at CapturingMyEvent.com. SEE AD ON PAGE 17.